Planet
Stay Marvellous: Environment
'Stay Marvellous' addresses the 'E' for environmental within ESG. It’s all about the environmental impact we have as a brand. This means understanding the different drivers behind our footprint by looking at factors such as our production processes, material usage and packaging. We measure our environmental footprint and develop strategies to reduce, mitigate and compensate for our carbon emissions.
We create slow fashion
At MR MARVIS, we're all about creating clothes that last. Each new style gets ample love and care, as we invest a lot of time and effort into creating perfect garments. All our garments are crafted to perfection from day one, with the best materials and top-notch craftsmanship. We have a designated fit technician in our design team to make sure the fit is just right, and our team in Porto keeps an eye on things to make sure it's all done fairly and safely.
Our brand promise is not to change the look, fit and feel of our garments after we've launched them. This comes with an advantage because you only have to find your perfect fit once. It also means that we never overstock or hold end-of-season-sales. We have never and will never discard garments that can still be worn.
Our ambition: Net Zero by 2030
We've set the ambitious target to reach net zero emissions by 2030. What this means is that we’ll reduce all our emissions to a minimum. To achieve this goal, we're investing more in our impact measurements, allowing us to precisely identify and target our emissions. We’re also focusing on incorporating more recycled and environmentally preferred materials into our collections. The last bit of inevitable emissions will be captured through regreening projects with our partner Justdiggit.
Why we prefer organic cotton
Measuring our impact on the planet
Since 2021, we actively measure the environmental impact of our collection with a cradle-to-gate life cycle evaluation. This means we measure the impact of all processes, from raw fibre extraction to arrival at our distribution centres – excluding the user phase of the garment. This analysis guides our reduction targets and efforts to compensate for emissions. Understanding this footprint helps us make informed decisions and continually improve our processes to minimise our environmental impact. By quantifying and assessing our practices, we aim to use fewer resources, promote sustainability, and contribute to a more eco-friendly relationship between our creations and the planet.
Using more sustainable materials
Lately, we've been focusing on switching The Longs and The Originals to organic cotton while committing to using only organic cotton for new collections. We're also exploring ways to incorporate more recycled materials in our designs. While making garments entirely from recycled materials isn't possible yet because recycled fibres alone aren't strong enough, we've found a solution: blending virgin cotton with recycled cotton. We used this approach with The Jeans, which are made using a blend that includes 20% recycled cotton. This cut down on carbon emissions by 35% and water consumption by 40% compared to the industry standard for jeans.
Regreening 10m² per garment sold
As part of our ambitious goal of becoming net zero by 2030 we are regreening 10 square metres of dry land in Tanzania for every item sold. We do this together with Justdiggit. This organisation believes in the power of nature and cooling down the planet by regreening degraded land and bringing back vegetation. This way, we capture the emissions we can not avoid. But these projects go way beyond carbon sequestration; they aim to rehabilitate degrading landscapes on a large scale, benefiting nature, biodiversity and local communities.
Repair: the most valuable item is already in your wardrobe
Our garments are made to last a long time. We put a lot of effort into creating the ultimate fit, using premium materials and partnering with the best craftsmen and women we can find. It would be a waste of all this effort if an item would be discarded after only a short time of wearing. Especially if it’s an easy fix.
For most quick fixes, we offer a free repair service*
Here's how it works:
- Reach out to our customer service team and let us know what needs to be repaired
- If it's something simple that you can do yourself, like reattaching a button, we'll send you a spare button for free
- Not feeling too handy? No worries! You can take your MR MARVIS garment to a local tailor and save the receipt so we can reimburse you
- Can't find a tailor nearby? Ship the item to us, and we'll have our trusted tailor (Tailors of Amsterdam) fix it up for you
By the way, did you know that last year alone, we repaired 1,117 garments, saving them from ending up in a landfill? It's all part of our commitment to slow fashion.
*Always consult our customer service team first
Protect your garments, protect the ocean
Did you know that when you wash synthetic fabrics, like polyester or polyamide, they can shed microplastics? These minuscule particles end up in rivers and oceans, endangering both nature and human health. That's why we have partnered with Guppyfriend to offer their washing bags on our website. The Guppyfriend washing bag prevents up to 90% of microplastics from entering the water. And on top of all that, the proceeds from all Guppyfriend bags purchased via the MR MARVIS website will be donated to plastic cleanup projects in collaboration with Sumthing. Find out more information via the link below:
